May 28, 2015


Search Engine Optimization (SEO)

The ultimate goal of Search Engine Optimization is to improve the quality of traffic and the volume of visits to your website. This is preferably done through un-paid (or algorithmic) search results as opposed to search engine marketing (SEM) which deals with pay-per-click advertising.

SEO considers how search engines work and what people search for. Optimizing a website predominantly involves editing the content and HTML and related coding to both increase its relevance to specific keywords and to remove search engine indexing barriers.

Effective SEO may require changes to the HTML source code as well as optimizing other elements such as menus, content management systems, images, videos and shopping carts for the purpose of search engine exposure.

Our solution to this challenge is the use of specialized software and time consuming research.

Find Your Niche – Keyword Research

Search engine optimization hardly makes sense if it doesn’t target getting your website into the top-20 results. (most web surfers only look through the first 20 results returned for their query).

Our keyword research considers the top 20 positions on a SERP (Search Engine Results Page) as your closest competitors. The critical part of keyword research is to find the keywords that will bring your website higher than your competitor’s in a search engine request. Our search engine optimization evaluates your website’s content and goes beyond keyword search to get you the results you need.

Optimize Your Page

Optimization is a most time-consuming and crucial step. It’s important to look at your pages with the eyes of a search engine spider: How do they see your pages right now? Have you listed the specific criteria they request and placed them in the proper places? How will the search engines rate your website if you make certain changes? These are all factors that need to be taken into consideration before the search engine robots crawl your site.

Promote Your Site
Search Engine Submission

KWW will register your new site with major search engines like Google, Yahoo and Bing, and supporting registries – equaling roughly 50 additional search engines around the world. The new school of thought is quality links, not quantity of links.

Email Marketing

Constant Contact is an Industry leader in the Email Marketing field. They explain the importance of a quality email campaign, as follows.

“Effective email marketing takes time, thought, and consideration because you’re focused on building relationships and not just “blasting” your audience with updates. You need to craft a message that’s relevant to your readers and offers something of value. This type of email marketing enables you to build relationships, stay top of mind, drive valuable repeat business and encourage word-of-mouth referrals.”

Keene Web Works recommends, and can assist you in beginning an Email Marketing Campaign, to promote your new products or services.

Establish Backlinks

What are Backlinks? A backlink is a link that is directed to your site from another site on the web. These links are also known as inbound links. The number of backlinks to your website is an indicator to the search engine’s, that your site is of importance.

Building backlinks is a time consuming effort, but it is extremely important to Search Engine Optimization, and should be of high priority in your SEO efforts. Keene Web Works offers Backlink packages with modest or aggressive acquisition. But as always with Backlinks, we stress quality of links vs. quantity. Choosing a balance of relevant and mid-value PR backlinks is a skill we have established over the last 5 years.



SEO – Search Engine Optimization

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